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BDM Direct - Boutique Development & Marketing

The Green Issue

OCTOBER 08
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Anissa Cavallo
Anissa Cavallo
Managing Director

Dear Ellen,

“Sustainability is a journey, not a destination,”
Charles O. Holliday, CEO, DuPont

In this issue we've gone GREEN and helping us is Chris Judd from the Carlton Football Club and Jason Kimberley, Founder of Cool Melbourne. In this Bout Up issue Chris talks to us about his role as environmental ambassador for Visy and how he is trying to increase the public’s awareness of the important role recycling can play in minimizing the harmful effects of climate change. Jason Kimberley started Cool Melbourne after an eco-epiphany on an expedition to Antarctica in 2005. Jason’s written an article for us with some ideas for businesses to get on the environmental bandwagon or get left behind.

Painting a wall bright green does not meet even the most basic expectations of modern office environmentalists (it’s also bad for headaches).  Unfortunately recycling your print paper, switching off the power sockets and donating $50 to Animal Liberation Victoria, also fails to cut the organic mustard.

CLICK HERE TO READ MORE

Tom Elliott
Managing Director MM&E Capital
INVESTING FOR A SUSTAINABLE FUTURE

Although the recent ructions on the sharemarket might have put some people off investing for good, there's a growing view that investing in sustainability can not only give buyers a warm inner glow, it can also prove profitable for their portfolios.

Probably the most significant policy introduced by the Rudd Government since its election was the signing of the Kyoto Protocol and the commitment of Australia to a carbon trading system designed to reduce emissions. Whether one believes in global warming or not, the reality is that our economic future will be drastically altered by the Government's decision.

As with any major economic policy change, carbon trading will produce both losers and winners.

READ MORE

Chris Judd
Director G3 Events
www.g3events.com.au
 MARKETS IN THE RED.  THINK GREEN INSTEAD.

Over it! Over IT! OVER IT!  I am over these markets.  Not interested in talking about the markets. I’m going to give you a distraction instead and ask you to join me in a challenge.  And I’ve enlisted Chris Judd, AFL superstar, to help motivate us.

In 2006, you and your team were probably taking steps to ensure your office and home were stepping up to the environmental challenge.  At the end of 2008, has your commitment slipped?  As environmental ambassador for Visy, Chris Judd is working with customers, the media and schools to raise awareness of making good environmental decisions.  His AFL team, the Blues,are working toward becoming the “greenest” AFL team. I had an opportunity to ask him some questions to help motivate us to achieve more.

READ MORE

Jason Kimberley

Founder - Cool Melbourne 

 THE CORPORATE BENEFITS OF GOING GREEN

Business does not need to add another thing to an already long to do list. Small business and financial services want solutions to everyday problems – more convenient, cheaper and smarter. It is most important, in fact imperative, to take a leadership position who demonstrates clearly where their business is headed. Engagement with staff, community, social groups and schools are important opportunities that will determine how successful business is at making the transition from the old, polluting and wasteful to the new, clean and efficient way of operation.

There are those who say they are concerned about Australia ‘going it alone’ with a carbon reduction scheme as we wrestle with the problems of an increasingly degraded environment and impacts of climate change. This would be rather funny and somewhat entertaining position to take if things were not so serious.

READ MORE

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